Beta has been around since 1923, the resolute determination of one family raised the fortune of the die manufacturer  “Alessandro Ciceri & Figli” to today’s maximum levels of the national market. Beta Utensili pioneered motorsports sponsorships with a Formula 1 car in the seventies. The first great success in 1975: Vittorio Brambilla at the wheel of an orange “Beta Utensili March” won the Austrian Grand Prix under a downpour at Zeltweg. 

Beta Utensili has consistently supported motorsport alongside teams such as Ferrari, Jordan, McLaren and Minardi in Formula 1, Honda, Suzuki, Kawasaki and Yamaha in MotoGP.

Beta have expanded their range from professional hand tools to a line that today meets all the requirements of any modern and efficient  plant: tool assortments, containers, wire rope accessories, pneumatic tools, safety footwear and workwear.

BetaRace   BetaRally   BetaKarting   BetaTrackday   BetaAutograss   BetaOval
Beta Race   Beta Rally   Beta Karting   Beta Trackday   Beta Autograss   Beta Oval
BetaKit Car                    
Beta Kit Car                    
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